Marketing and Business Development Executive

The Opportunity…

Be part of a dynamic, collaborative team within a leading Southwest law firm where you can gain exposure to high-profile clients and industry-leading legal professionals. This is an opportunity to develop and implement innovative marketing and Business Development strategies.

We have recently received national recognition for our commitment to excellence; winning Silver at the UK Customer Experience Awards for the 2^nd year running in the category of “Best CX for Vulnerable Customers” and winning “Excellence in Client Care” at the 2023 LawNet Awards. These awards are alongside our continued presence in the Times Best Law Firms list – why not come and be a part of our success?

You will be part of a supportive and flexible working environment where you have the ability to further your career aspirations. Our benefits package includes 5 weeks annual leave plus bank holidays and an extended break over the Christmas period, you are also awarded a day off for your birthday and will be signed up to our Health Care Plan designed with wellbeing in mind. Furthermore, we organise social gatherings and wellbeing initiatives throughout the year for all our employees, enhancing our supportive and inclusive work culture.

We are proud to have been recognised for our dedication to fostering a compassionate workplace environment. We were the first firm in Plymouth to be awarded the title of Compassionate Workplace by St Luke’s Plymouth, and more recently achieved the bronze award for the Wellbeing at Work programme facilitated by Livewell Southwest, with ongoing efforts towards obtaining our silver award.

What will you do?

The Marketing & Business Development Executive plays a key role in supporting the firms’ growth strategy by driving marketing initiatives, enhancing brand presence, and assisting in business development activities. This role involves working closely with lawyers, partners, and the wider Marketing and Business Development Team to develop campaigns, manage client relationships, and identify new opportunities to position the firm effectively in the market.

Key Responsibilities

Marketing & Communications:

Assist in the planning and execution of marketing campaigns to promote the firms’ services and expertise.
Create and manage content for digital marketing, including website updates, social media posts, newsletters, PDF brochures, and thought leadership articles.
Support the firm’s social media strategy, ensuring engagement and brand consistency across LinkedIn and other relevant platforms.
Work with external agencies and internal teams on the development of marketing materials, website management, and PR initiatives.
Monitor and analyse marketing performance metrics, providing reports and recommendations for improvement.

Business Development & Client Engagement:

Assist in the development of pitches, proposals, and client presentations, ensuring they align with Wolferstans brand and messaging.
Support lawyers and partners in identifying and pursuing new business opportunities, including market research and competitor analysis.
Coordinate the firms pipeline system, ensuring contacts, and client interactions are recorded and maintained.
Assist in planning and delivering client events, webinars, and networking opportunities to strengthen relationships and attract new clients.
Collaborate with practice groups to develop BD strategies tailored to specific sectors and legal services.

Events & Sponsorships:

Organise and support firm-sponsored conferences, seminars, and networking events, ensuring effective planning, execution, and follow-up.
Coordinate attendance and participation in industry events, liaising with event organisers and ensuring maximum visibility for the firm.
Assist in managing event budgets and evaluating ROI on sponsorships and marketing spend.

Market Research & Intelligence:

Conduct research on industry trends, competitor activity, and client needs to help shape BD and marketing strategies.
Monitor legal industry developments and provide insights to partners and fee-earners to support strategic decision-making.
Maintain up-to-date knowledge of key client industries and emerging business opportunities.

What do you offer?

Experience & Qualifications:

Degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
2 years’ experience in a marketing, business development, or communications role, preferably within a professional services or law firm environment.
Experience with digital marketing tools, and event management is advantageous.
Knowledge of the legal sector and the ability to work in a partnership environment is desirable but not essential.

Key Skills & Attributes:

Strong communication skills both written and verbal, with the ability to create compelling content and presentations.
Organisational skills - ability to manage multiple projects, deadlines, and stakeholders efficiently.
Attention to detail - ensuring accuracy in marketing materials, proposals, and client communications.
Creative mindset - ability to develop innovative marketing and BD strategies to differentiate the firm.
Relationship-building skills - ability to work effectively with internal teams, lawyers, partners, and external stakeholders.
Commercial awareness - understanding of legal services, the business of law, and key industry trends.
Data-driven approach - ability to track and measure marketing effectiveness and use insights to drive improvements.

You will be:

Proud of a professional and positive work attitude with the ability to embrace change.
Willing to attend courses and webinars to increase knowledge and understanding.
Keen to work towards or demonstrate the firm’s core competencies.
Committed to Wolferstans, and able to provide a confident and positive input, taking responsibility and ownership for the success of the firm and your own development

Applications will officially close on 30 April 2025. However, we are keen to talk to suitable candidates at the earliest possible opportunity and will close the vacancy to new applications once conversations reach an advanced stage to avoid a delay. We would therefore urge candidates who are interested in this vacancy to get in touch ASAP and discuss the opportunity with us.