The Brain Injury Group and member firm Wolferstans are supporting Road Safety Week (17-23 November), a national campaign coordinated by the road safety charity Brake, encouraging all road users to look out for each other and save lives on roads.
Being selfish on and around roads can quickly lead to tragedy, so car drivers are being urged to show patience, consideration and responsibility towards other road users by slowing down, taking more time at junctions and on bends and giving people room. Pedestrians and cyclists encouraged never to take chances and to make sure they can easily be seen.
Wolferstans is linking up with Compton CE Primary School to help promote the road safety message. The children have been asked to get creative and to design and decorate a cycle helmet or a block figure wearing a helmet. Karen Walker and Ruth Zanetti of Wolferstans will help to judge the entries. The lucky winners will each receive a voucher, and every child taking part will receive a luminous wristband to help them be more visible in the dark.
“Here at Wolferstans, we know how important it is to keep re-emphasising the road safety message to our children as they face ever increasing dangers when crossing or cycling on our busy roads” says Jill Burrows, Partner at Wolferstans. “Our local primary school, Compton School, is situated near a junction in a residential area which has limited parking and becomes extremely congested at school drop off and pick up times. It is, therefore, vital that the children appreciate the importance of road safety”.
In 2013, five people were killed and 61 seriously injured every day on UK roads. Road Safety Week is an opportunity for everyone to spread the ‘look out for each other’ message to reduce that toll.
The Brain Injury Group has provided the resources for 4000 children in 15 schools across the country to design or decorate a cycle helmet, which represents just one element of being safe on and around the roads. Thousands of other organisations, schools and community groups across the UK are also promoting life-saving messages during the UK’s biggest road safety event.
